Privacy Policy - Buzzy Today

Buzzy Today is a personalized digital news platform operated by Buzzy Media LLC ("Buzzy Today," "we," "us," or "our"). We use artificial intelligence to curate, summarize, and personalize news content for our users. This Privacy Policy explains how we collect, use, share, and protect your information when you use our website, mobile applications, newsletters, and related services (collectively, the "Services").

By using our Services, you agree to the practices described in this Policy. If you do not agree, please do not use our Services.

1. Information We Collect

1.1 Information You Provide

You can browse Buzzy Today without creating an account. If you choose to register, subscribe to newsletters (such as The Daily Buzz), submit news tips, or contact us, we may collect:

Name, email address, and account credentials
Contact preferences and communication history
Content you submit through forms, tips, or feedback
Any other information you voluntarily provide

1.2 Information Collected Automatically

When you use our Services, we and our service providers automatically collect:

Device information: IP address, browser type and version, operating system, device identifiers
Usage data: pages viewed, articles read, time spent, scroll depth, interactions with content
Reading behavior and content preferences used to build your personalization profile
Location data: approximate location derived from IP address; precise geolocation only with your explicit consent
Cookies and similar technologies: see Section 5 below

1.3 Information from Third Parties

We may receive information from analytics providers, advertising partners, and social media platforms when you interact with our content on those platforms.

2. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our Services
Personalize your news feed and content recommendations using AI-driven algorithms that analyze your reading behavior and stated preferences
Generate and deliver personalized newsletters such as The Daily Buzz
Display relevant advertising to support our operations
Communicate with you about your account, service updates, and (with your opt-in) promotional content
Analyze usage trends, measure advertising effectiveness, and conduct research to improve our platform
Detect, prevent, and address fraud, abuse, and security issues
Comply with legal obligations and enforce our terms

2.1 AI and Automated Processing

Buzzy Today uses artificial intelligence to summarize news articles, generate editorial commentary ("Buzzy Takes"), assign topic tags, and rank content in your personalized feed. These AI systems process aggregated content from third-party publishers and your reading behavior data. No automated decision-making produces legal or similarly significant effects on you. You may contact us to request information about how our AI systems process your data.

3. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

Service Providers: We share information with vendors who help us operate our Services, including hosting (Vercel, Railway), analytics (PostHog), mobile attribution (Branch.io), email delivery, and customer support. These providers are contractually required to use your information only to provide services to us.
Advertising Partners: We may share anonymized or aggregated information with advertising partners to deliver relevant ads and measure campaign performance. We do not share personally identifiable information for third-party marketing purposes.
Legal Requirements: We may disclose information to comply with applicable law, legal process, or government requests; to enforce our Terms of Service; or to protect the rights, safety, or property of Buzzy Today, our users, or the public.
Business Transfers: In connection with a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the successor entity.
With Your Consent: We may share information with third parties when you direct us to do so.

4. Your Rights and Choices

4.1 All Users

Access and update your account information at any time through your account settings
Opt out of promotional emails by clicking the unsubscribe link in any email
Manage cookie preferences through your browser settings or our cookie consent tool
Request deletion of your account and associated data by emailing hello@buzzytoday.com

4.2 California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act and California Privacy Rights Act:

Right to Know: You may request the categories and specific pieces of personal information we have collected about you, the sources, the business purposes for collection, and the categories of third parties with whom we share it.
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Correct: You may request that we correct inaccurate personal information.
Right to Opt Out of Sale/Sharing: We do not sell personal information. If this changes, we will provide a "Do Not Sell or Share My Personal Information" link.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, email hello@buzzytoday.com with your request. We will verify your identity and respond within 45 days.

Categories of Personal Information Collected: Identifiers (name, email, IP address); Internet activity (browsing history, interactions with our Services); geolocation data; inferences drawn from the above to create a profile reflecting your preferences.

4.3 European Economic Area (EEA) Residents

If you are in the EEA, you have rights under the General Data Protection Regulation (GDPR):

Access, correction, deletion, and portability of your personal data
Restriction of or objection to processing
Withdrawal of consent at any time (without affecting prior lawful processing)
Right to lodge a complaint with your local data protection authority

Legal Bases for Processing: We process your data based on: (a) your consent (e.g., newsletter signup); (b) performance of a contract (e.g., providing your account); (c) our legitimate interests (e.g., improving our Services, fraud prevention); and (d) legal obligations.

International Transfers: Our Services are hosted in the United States. If you are located outside the US, your data will be transferred to the US. We rely on the EU-US Data Privacy Framework and Standard Contractual Clauses to ensure adequate protection of your data.

Data Controller: Buzzy Media LLC is the controller of your personal information. Contact our Data Protection Officer at hello@buzzytoday.com.

5. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

Essential cookies: Required for site functionality (authentication, security, load balancing)
Analytics cookies: Help us understand how users interact with our Services (e.g., PostHog)
Advertising cookies: Enable relevant advertising and campaign measurement
Attribution cookies: Track how users arrive at our Services (e.g., Branch.io)

You can manage cookies through your browser settings. Disabling cookies may limit your ability to use certain features. We do not currently respond to Do Not Track signals, but you may opt out of interest-based advertising through the DAA (optout.aboutads.info) or NAI (optout.networkadvertising.org).

6. Data Retention

We retain your information as follows:

Account data: For as long as your account is active, plus 30 days after deletion request
Reading history and personalization data: For as long as your account is active; anonymized upon account deletion
Newsletter subscription data: Until you unsubscribe
Server logs and analytics data: Up to 90 days
Advertising data (impression logs, attribution data): Up to 45 days
Aggregated or de-identified data: Retained indefinitely for analytical purposes

7. Data Security

We implement reasonable technical and organizational measures to protect your information, including encryption in transit (TLS), access controls, and regular security reviews. No method of transmission or storage is 100% secure. If you believe your account has been compromised, contact us immediately at hello@buzzytoday.com.

8. Children's Privacy

Our Services are not directed to children under 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will promptly delete it.

9. Third-Party Links and Services

Our Services contain links to third-party websites and news sources. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Policy from time to time. We will notify you of material changes by posting the revised Policy on our website and updating the "Last Updated" date. Your continued use of the Services after changes take effect constitutes acceptance of the revised Policy.

11. Contact Us

Buzzy Media LLC
Email: hello@buzzytoday.com
Data Protection Officer: hello@buzzytoday.com